Tech-based startups focusing on fintech, gaming, virtual reality (VR), and artificial intelligence (AI) have been successfully emerging in the MENA region over the years. Among those enterprises is Taager which chose social e-commerce to build its own business.

According to the latest data, the e-commerce market in the MENA region is projected to reach $57 billion in 2026. In an interview with Mubasher under the Startup Lounge series, Mohammed Elhorishy, Founder and CEO of Taager, recalled his personal experience about developing the social e-commerce platform and unveiled plans to scale up the business in six countries across the Middle East and Africa (MEA).

Elhorishy addressed the current inflation crisis and its effect on Taager, giving his opinion on whether to make the US dollar the main currency in online transactions amid the devaluation of the Egyptian pound.

Could you share with our readers why you chose e-commerce, in specific, to build your own startup?